Jaguar Land Rover’s new subscription service is UK-only for now

Jaguar Land Rover is launching a new vehicle subscription service in the UK. It's another sign that the auto industry is branching out into new ownership models while hedging its bets against an inevitable drop in personal car sales.

JLR is calling its subscription service Carpe (as in carpe diem), and it will be available to customers throughout the UK, including Northern Ireland. Pricing starts at £910 ($1,057), per month for access to a standard Jaguar E-Pace compact SUV, and it tops out at £2,200 (about $2,900) per month for a Range Rover Sport HSE.

JLR is pricing its service to be competitive with comparable programs by Mercedes-Benz ($1,095–$1,595 / month), BMW ($2,000–$3,700 / month), Porsche ($2,000–$3,000 / month), and Cadillac...

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