Google stops taking political ads in Washington state over new disclosure rules

Following a new disclosure law coming into effect, Google has stopped taking ads in Washington state related to ballot measures and state and local elections.

In a short statement, the company said it will notify affected advertisers, and updated its political content policy to reflect the change.

The surprising shutdown is tied to new rules for advertising in the state, which require companies to keep records on who is paying for political ads, and for digital advertisers to hold information on the targeted location and reach of those ads. Google did not immediately respond to a request for comment, but it seems the company could not, or chose not to, comply with the changes, effective today.

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