Facebook is no longer releasing temporary reaction buttons

June 1st marked the beginning of Pride month, and last year, users who liked Facebook's LGBTQ@Facebook page could get a custom reaction of a rainbow pride flag for a limited time. This year, that option doesn't appear, and Facebook tells Business Insider that won't be releasing custom reactions anymore.

Facebook rolled out its expanded like button reactions — Like, Love, Haha, Wow, Sad, and Angry — back in 2016, and has experimented with several custom ones over the years: the company rolled out a purple flower for mother's day in 2016 and 2017, as well as a custom versions of the reactions to commemorate Star Trek's 50th anniversary in 2016.

But it seems like those temporary buttons are no more — Facebook didn't release a flower or...

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