Google reportedly planning sponsored how-to videos for Assistant


Google is in discussions with brands about creating how-to videos for Google Assistant, according to CNBC. The step-by-step videos will be a new feature showcased at I/O 2018 in May, the report claims, and will launch to consumers “several months later.” Several companies including Sony, JBL, and Lenovo have announced devices featuring displays that will allow visual answers from Google’s voice assistant; they look very similar to Amazon’s Echo Show and are meant to compete with that product.

How-to videos could be another area of content for those devices, though it seems like the branded “official” how-tos-would compete against the plethora of existing instructional content on YouTube. But you can’t exactly go step-by-step in a...

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via The Verge - Tech Posts "https://ift.tt/2qJVmdP"

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