YouTube plans to annoy music listeners into subscribing by playing more ads


YouTube is going to start serving heavy music listeners more ads in the hopes of annoying them into becoming paid subscribers to the company’s upcoming new music service, according to YouTube’s global head of music Lyor Cohen in an interview at SXSW, via Bloomberg.

While that no doubt will be frustrating to users who treat the site like a free streaming alternative, it’s a move that makes a lot of sense for YouTube. After all, Spotify has more or less been using the same business model to convert free users to its paid premium tiers for years, and it currently leads the streaming industry in overall subscribers. “There’s a lot more people in our funnel that we can frustrate and seduce to become subscribers,” says Cohen.

The strategy of...

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via The Verge - Tech Posts "http://ift.tt/2G8Y2dV"

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