We need to talk about tablets


Late last year, Apple ran a video ad framing the iPad Pro as a Real Computer, a narrative it has pushed since it first launched the tablet and smart keyboard coupling — but it’s one that hasn’t stuck. Apple did this not by hitting viewers over the head with the specs of its big tablet or fancy pencil, but through a bit of reverse psychology: at the end of the ad, the young iPad Pro user asks innocently, “What’s a computer?”

Point being: the whole notion of a “computer” is being redefined for generations of people who are being raised on (or by) touchscreen devices with desktop-grade processing power.

The thing is, the tablet market is actually on the decline when you look at global shipments, and it has been for awhile. There are...

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via The Verge - Tech Posts "http://ift.tt/2udtTFz"

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