The shady data-gathering tactics used by Cambridge Analytica were an open secret to online marketers. I know, because I was one


The recently revealed Facebook data “breach” that allowed Cambridge Analytica to get access to millions of users’ worth of Facebook data has been greeted as a shocking scandal. Reporters and readers have been surprised to learn about the ability to gather personal data on the friends of people who install a Facebook app, the conversion of a personality quiz into a source of political data, the idea that you can target marketing messages based on individual psychographic profiles, and the surreptitious collection of data under the guise of academic research, later used for political purposes. But there is one group of people who are mostly unsurprised by these revelations: the market researchers and digital marketers who have known about...

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via The Verge - Tech Posts "https://ift.tt/2ulDz0N"

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