Transport app Citymapper is launching a new hybrid bus service in London


UK transport app Citymapper is launching a new taxi service. Or, wait, a new bus service. Actually, it’s somewhere in between. After confusion this week when the company’s plans leaked to the press, Citymapper has shared some details of new “Smart Ride” initiative — a hybrid service that will see a small fleet of eight-seater vans offer rides around a number of routes in London, changing their course based on customer demand.

“It’s a bit like a bus because it has stops, it’s a bit like a cab because you book it and it has guaranteed seats, and it’s a bit like a metro because it has a network of roads,” Citymapper’s president and head of business, Omid Ashtari, told The Guardian.

Smart Ride will only operate in a small portion of central...

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