Facebook may share ad money to lure creators from YouTube


Facebook has been gearing up its Watch platform for months, now. Originally launched last August, it already has tons of shows on tap (for US audiences, at least). The company may even spend $1 billion on original video this year in hopes to catch Netflix and Hulu, and it's been running ads in front of Watch videos for a while. Now, according to a report on CNBC, Facebook is talking to media buyers about expanding the Watch service to more individual creators to rival YouTube's similar business model.

According to CNBC's sources, Facebook wants to create a tiered advertising system that would allow creators to upload their content for free, then earn revenue from ads placed into the videos. That way, says CNBC, Facebook can fill its Watch platform with content it won't have to pay for up front. CNBC's sources say that Facebook pays some creators for rights to their shows in the range of $10,000 to $500,000 per episode, while other shows are uploaded for free as a "partner." As CNBC notes, It's getting harder for creators to make money on YouTube, though the Google-owned company is trying to fix that. Facebook may also be looking at video to help keep users on its site for longer periods of time to reverse the current trend. We've reached out to Facebook for comment and will update this post when we hear back.

Source: CNBC

via Engadget RSS Feed "http://ift.tt/2FQ4ClH"

Comments

Post a Comment

Popular posts from this blog

Evernote cuts staff as user growth stalls

Image
Note-taking app Evernote has fallen on hard times of late, culminating in its latest spate of job cuts impacting 15 percent of its workforce (54 employees). CEO Chris O' Neil -- an ex-Googler who took the reins in 2015 -- announced the firings at an all-hands meeting earlier today, reports TechCrunch . In a message on the Evernote blog , O' Neill admitted he'd set "incredibly aggressive goals" for the company in 2018. He continued: "Going forward, we are streamlining certain functions, like sales, so we can continue to speed up and scale others, like product development and engineering." The layoffs follow an exec exodus just weeks ago and the company's recent brand refresh (complete with a refined logo and wordmark). But critics are more concerned about its product, especially the free tier, which they claim lacks the perks to...
Read more

The best air conditioner

Image
By Liam McCabe This post was done in partnership with Wirecutter . When readers choose to buy Wirecutter's independently chosen editorial picks, it may earn affiliate commissions that support its work. Read the full article here . After six summers of researching, testing, and recommending window air conditioners, we've learned that quiet and affordable ACs make most people the happiest—and we think the LG LW8016ER will fit the bill in most rooms. This 8,000 Btu unit cools as efficiently and effectively as any model with an equal Btu rating, and runs at a lower volume and deeper pitch than others at this price. Little extra features like a fresh-air vent, two-axis fan blades, and a removable drain plug help set it apart, too. The LG LW8016ER is a top choice for an office or den, and some people will find it quiet enough for a bedroom, too. If our main pic...
Read more

We won't see a 'universal' vape oil cartridge anytime soon

Image
Pre-loaded cartridges of cannabis concentrate are currently among the most popular means of consumption, and for good reason. They're discreet to use and easy to handle, a far cry from the dark days of 2016 when we had to dribble hash oil or load wax into narrow-mouthed vape pens by hand. But, frustratingly, an ever increasing number of oil cartridge manufacturers employ one-off design standards so that their products won't work with those of their competitors, thereby locking customers into proprietary ecosystems. We've already seen this with nicotine vaporizers -- which has a seen a massive rise in "pod systems" in the last few years, each outfitted with a unique canister and battery built to be incompatible with those of their competition. Is it too late for the burgeoning cannabis industry to set a universal standard for their product designs? ...
Read more