YouTube is asking its promoted artists not to insult the company


YouTube is asking musicians to agree to non-disparagement clauses in exchange for promotional support, according to sources familiar with the matter who spoke to Bloomberg. While non-disparagement clauses can be more common in partnerships or spokesperson deals, it is not a norm within the music industry and YouTube’s biggest competitors in this arena don’t use them. Over the past few months, YouTube has worked with select artists to promote their work by way of producing music videos and placing them on billboards.

The report states the campaign’s purpose is to help YouTube build a bridge with the music industry, and that non-disparagement clauses are a safeguard to keep these artists from saying negative things about the company. They...

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via The Verge - Tech Posts "http://ift.tt/2DvgxER"

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