Yahoo Sports teams with NBA on live games, AR and more


Verizon isn't just obsessed with football. The carrier has unveiled an expanded partnership with the NBA that will make basketball games and related content available across Yahoo and "other Verizon media platforms." To start, it's making much ado over NBA League Pass. You'll have the option of buying League Pass on sites like Yahoo Sports, and Verizon's "It's On Us" program will let you preview what you'd get without committing to a purchase. There will be additional material for non-subscribers, too.

Verizon and the NBA are promising development for augmented reality and "other new forms of content" that will take advantage of the carrier's network. There will also be a daily highlights show as well as original sports and "lifestyle" shows drawing from the NBA's deep video catalog. And while Verizon is touting how well this will work on its service, it stresses that the content won't be carrier-exclusive. You 'just' have to visit Yahoo Sports.

The partnership will launch in earnest starting with the NBA All-Star game on February 18th.

When you combine this with Verizon's switch in NFL strategy, it's not hard to see what's happening: rather than depend on carrier exclusives to reel you in, it's betting that special offers and exclusives on Yahoo will make it a go-to destination for sports fans. There's a considerably wider audience on Yahoo (including outside of the US) than there is with a carrier-specific service, and that means considerably more potential to make money from ads.

Source: Verizon

via Engadget RSS Feed "http://ift.tt/2DHr0xN"

Comments

Post a Comment

Popular posts from this blog

Evernote cuts staff as user growth stalls

Image
Note-taking app Evernote has fallen on hard times of late, culminating in its latest spate of job cuts impacting 15 percent of its workforce (54 employees). CEO Chris O' Neil -- an ex-Googler who took the reins in 2015 -- announced the firings at an all-hands meeting earlier today, reports TechCrunch . In a message on the Evernote blog , O' Neill admitted he'd set "incredibly aggressive goals" for the company in 2018. He continued: "Going forward, we are streamlining certain functions, like sales, so we can continue to speed up and scale others, like product development and engineering." The layoffs follow an exec exodus just weeks ago and the company's recent brand refresh (complete with a refined logo and wordmark). But critics are more concerned about its product, especially the free tier, which they claim lacks the perks to...
Read more

The best air conditioner

Image
By Liam McCabe This post was done in partnership with Wirecutter . When readers choose to buy Wirecutter's independently chosen editorial picks, it may earn affiliate commissions that support its work. Read the full article here . After six summers of researching, testing, and recommending window air conditioners, we've learned that quiet and affordable ACs make most people the happiest—and we think the LG LW8016ER will fit the bill in most rooms. This 8,000 Btu unit cools as efficiently and effectively as any model with an equal Btu rating, and runs at a lower volume and deeper pitch than others at this price. Little extra features like a fresh-air vent, two-axis fan blades, and a removable drain plug help set it apart, too. The LG LW8016ER is a top choice for an office or den, and some people will find it quiet enough for a bedroom, too. If our main pic...
Read more

We won't see a 'universal' vape oil cartridge anytime soon

Image
Pre-loaded cartridges of cannabis concentrate are currently among the most popular means of consumption, and for good reason. They're discreet to use and easy to handle, a far cry from the dark days of 2016 when we had to dribble hash oil or load wax into narrow-mouthed vape pens by hand. But, frustratingly, an ever increasing number of oil cartridge manufacturers employ one-off design standards so that their products won't work with those of their competitors, thereby locking customers into proprietary ecosystems. We've already seen this with nicotine vaporizers -- which has a seen a massive rise in "pod systems" in the last few years, each outfitted with a unique canister and battery built to be incompatible with those of their competition. Is it too late for the burgeoning cannabis industry to set a universal standard for their product designs? ...
Read more