Lego is forming a partnership with Tencent in China pivot


Lego and Chinese tech giant Tencent have formed a partnership to develop licensed games, videos, and other content for Chinese children. The first releases from the partnership are expected later this year, and the Financial Times reports that one of those initiatives will likely be an online game.

The partnership will include the creation of a dedicated area for kids to watch Lego videos on Tencent’s platform, as well as the development of Lego-branded games. The Danish toymaker will also publish and operate Lego Boost, a simple, programmable, and connected robotics kit released in June last year. The two companies will explore co-developing a Chinese version of the social networking platform Lego Life, which is already available in...

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via The Verge - Tech Posts "http://ift.tt/2B5h9Pk"

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