Cassette tape sales had their best year since 2012


Nielsen Media Research released its annual Music Year-End Report for 2017. It found that audiences are increasingly turning to on-demand streaming to get their music, while sales in physical media is declining. But some formats are experiencing a boost: sales of cassette tapes have increased, hitting their best year since 2012.

Cassette Tapes are in the midst of a revival: Nielsen reported last year that sales rose 74 percent to 129,000 units sold. That uptick was led by albums such as the Guardians of the Galaxy soundtrack, which featured the classic cassette tape prominently in the 2014 film. This year, those numbers rose further: Nielsen says that retailers sold 174,000 units, up 35 percent from last year’s numbers.

Nostalgia seems...

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