Netflix tests 'Ultra' tier that could add a higher price option
Over the last few years, Netflix has slowly rolled out a series of price increases for its streaming service. After the debacle of 2011 that occurred when it announced a split between its streaming and disc service to create " Qwikster" the company has been more sensitive to potential backlash. The company's next move could be to launch a new higher price option, without changing the price on current plans. An "Ultra" tier has shown up for some users in Europe as reported by TuttoAndroid , with a maximum price in Euros of 16.99 to 19.99, above the current "Premium" tier that is 13.99. A Netflix spokesperson confirmed the tests to CNET , and said that "In this case, we are testing slightly different price points and features to better understand how consumers value Netflix." CordCutting.com found the changes applied in oth...